1. How Belambra doubled its sales with the CRM Display ?

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2. How Belambra measured the impact of its TV campaign on its reservations ?

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1. How Belambra doubled its sales with the CRM Display ?

Solution deployed: Data Onboarding, On2Off Analytics

citation

Temelio’s CRM onboarding technology allowed Belambra to connect its CRM base data resources to its digital ecosystem in order to re-engage a specific target group with the CRM display and to measure (the results in terms of its) offline network sales performance.

Lionel LAVAYSSIERE, Head of Direct Sales, E commerce, CRM at Belambra

Results:

Sales uplift

x2

Impact of the Display campaign on target VS non-target customers

On-site personalization

+37%

Recognition of anonymous
(not logged in) users

On/Off Attribution

25%

Offline sales linked to
an anonymous website visit

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2. How Belambra measured the impact of its TV campaign on its reservations ?

Solution deployed: On2Off Analytics

Temelio and Realytics teamed up in order to evaluate the overall impact of a person’s exposure to a TV spot, from the volume of traffic generated on the advertiser’s website to the sales performance in offline networks.

Realytics began by identifying the Belambra website visitors who had viewed the TV ad. Temelio then connected the digital ID of these Internet-users with the profiles of those who had actually booked a stay (Web channels via a third-party website, call center, travel agency, or other).

Results:

Card uplift

+9%

VS a purchase not preceded by TV
+ website exposure

Lenght of stay

+18%

in sales of long-term stays

Participants in the stay

+28%

in the category stays without children

Interested in putting to work this solution for you?

contact us