Customer Success Story: Intersport

Temelio has backed Intersport for over a year now in the implementation of its customer (people)- based marketing strategy.

Intersport was looking for ways to exploit the full potential of its database of over 5 million (loyalty?) card-holders, and as a first step, asked Temelio to digitize its customer database in order to identify and target these specific profiles with customized and cross-device Display campaigns.

Temelio then measured the impact of these digital campaigns on the in-store purchasing behavior of the target group by connecting an online view of the customers (in this case, those who had been exposed to a banner display) with an offline view (in-store sales) during the post-campaign period.

The data convergence process, both easy and secured (all personal data are systematically hashed before convergence and the source file deleted) can be performed in just a few hours.