1. How Intersport convinces its franchisers of the value of converging their online/offline distribution channels ?

Find out more about

2. How Interport managed to cut its customer acquisition cost by 44% ?

Find out more about

1. How Intersport convinces its franchisers of the value of converging their online/offline distribution channels ?

Solution deployed: Data Onboarding, On2Off Analytics

Temelio has backed Intersport for over a year now in the implementation of its customer (people)- based marketing strategy.

Intersport was looking for ways to exploit the full potential of its database of over 5 million (loyalty?) card-holders, and as a first step, asked Temelio to digitize its customer database in order to identify and target these specific profiles with customized and cross-device Display campaigns.

Temelio then measured the impact of these digital campaigns on the in-store purchasing behavior of the target group by connecting an online view of the customers (in this case, those who had been exposed to a banner display) with an offline view (in-store sales) during the post-campaign period.

The data convergence process, both easy and secured (all personal data are systematically hashed before convergence and the source file deleted) can be performed in just a few hours.

Results :

Repeat purchases

+12%

checkout receipt / customer vs the card-holders not exposed the campaign

Cart content

+15%

items / customer vs the card-holders not exposed to the campaign

Revenue per customer

+14%

turnover / customer vs the card-holders not exposed to the campaign

Interested in putting to work this solution for you?

Contact us

2. How Interport managed to cut its customer acquisition cost by 44% ?

Solution deployed : Data Onboarding

citation

By using the CRM onboarding technology and its customized Display targeting by CRM segments, Intersport was able to re-engage 30% of its customers and boost the sales of its ski rental business by 7%”

Hélène SAUTHIER, E-commerce Project Manager at Intersport

Results :

Conversion rate

x1,65

Increase in the on-site conversion rate from CRM-base visitors

Customer acquisition cost

-44%

Significant drop in CAC on the targeting of customers VS prospects

Media pressure

-75%

Control of the volume of ad impressions required to generate an online sale

Interested in putting to work this solution for you?

Contact us